|Herb Vederman provides government and media relations, as well as business development guidance for clients in a variety of industries. He represents clients in matters with city and municipal governments including the City of Philadelphia and the Pennsylvania counties of Montgomery, Delaware, Bucks and Chester.
Prior to joining Stradley Ronon, Mr. Vederman worked in public service, gaining valuable skills and experience that continue to benefit his clients. As deputy mayor for economic development for former Philadelphia Mayor Ed Rendell, Mr. Vederman played a crucial role in the revitalization of Philadelphia in the 1990s. He promoted neighborhood economic development, quality-of-life issues, and was instrumental in the redevelopment of Center City Philadelphia and many other local business corridors. After Mayor Rendell completed his two terms, Mr. Vederman served as the finance chairman of his campaign for the office of Governor of Pennsylvania. He was responsible for coordinating fundraising and assisting in “get-out-the-vote” efforts, as well as public events efforts across the state. As co-chair of the Rendell Inaugural Committee, he had the responsibility for financing and marketing matters in connection with Gov. Rendell’s inauguration. Mr. Vederman then worked as the senior policy advisor for economic development and was the primary point of contact between Gov. Rendell’s office and the Pennsylvania business community.
Mr. Vederman serves on several boards and commissions, including the Pennsylvania Economic Finance Authority, the World Trade Center, the Pennsylvania Regional Port Authority, the Drexel College of Medicine, Historic Philadelphia and the Philadelphia Regional Film Office.
Mr. Vederman’s family was one of the founding members of Charming Shoppes, Inc., a chain of retail apparel companies with more than 2,200 stores nationwide. As a member of the company’s executive board, he was responsible for business initiatives, product development, and sales and outsourcing strategies in both the domestic and international markets.