Chief Growth Officer Jessica Grayson authored a chapter in the recently published book, “Building a Business Development Culture and Strategy: A Management Guide for Law Firm Leadership,” which provides law firm senior management and practice leaders with actionable strategies for integrating business development into their organizations’ fabric. Published by Globe Law and Business and edited by legal marketing strategist Deborah Brightman Farone, the book features contributions from current and former top marketing, business development, communications and other professionals with decades of experience advising law firm leaders, chief marketing officers, and partners. Jessica’s chapter, “Lateral Integration and Onboarding — Using Marketing Strategy to Accelerate Success for New Partners,” provides practical frameworks for law firm leaders for bringing in business development and marketing teams into the lateral integration process earlier and more strategically. Learn more about the book.
