Adept at finding creative solutions to highly technical and complex issues, Randy Friedberg has advised businesses of all sizes for decades on trademark and copyright law, unfair competition, trade secrets, advertising, internet and cyber issues, rights of privacy and publicity, entertainment law, and general corporate and litigation matters. With a particular focus on the entertainment and media sector, he counsels advertising and marketing agencies, talent, artists and art galleries on protection, licensing and enforcement of intellectual property rights.
Randy has represented companies across a broad range of industries, including consumer goods and services, computer software and hardware, pharmaceutical and biomedical products, nonprofits, energy and financial services.
He is a frequent author and speaker on intellectual property, advertising and entertainment matters.
Featured Representative Matters
Represented Rhodium, a data and machine learning platform for the wellness industry, in its acquisition of three health, beauty and wellness companies: SiO Beauty, Rootine and Solomomo.
Represented Team Epiphany, a consumer marketing agency, in its acquisition by Stagwell, a digital-first global marketing network.
Represented Petabyte Technology Inc., a provider of cloud-based technology solutions to the veterinary sector, in a $43.4 million acquisition by Chewy Inc.
Represented Fora, a modern travel agency startup, in connection with its $5 million seed funding round.
Advised Stadium Goods, a streetwear and sneaker resale store and e-commerce site, as intellectual property counsel in its multimillion-dollar sale to Farfetch Ltd., a publicly traded global technology platform for the luxury fashion industry.
Represented Stadium Goods in its backing from LVMH Luxury Ventures.
Advised Markus Klinko, a renowned celebrity photographer and artist, in connection with a wide array of talent and gallery agreements.
Represented well-known clothing and accessories designers and companies in a variety of intellectual property, corporate and litigation matters, including bet-the-company arbitration and litigation.
Served as outside general counsel to one of the largest pet toy companies in the United States; engaged in trademark, copyright and patent registration, licensing and litigation, as well as Proposition 65 litigation and general corporate matters.
Advised licensors and licensees with negotiating and drafting a wide variety of software and software-as-a-service (SaaS) agreements.
Represented a client in providing a secured, tranched bridge loan to a SaaS-based technology company delivering online and mobile interactive health management platforms.
Served as outside general counsel to advertising agencies and media companies.
Represented clients on cyber-policies and breach response and numerous website terms of use.
Advised a large private-label manufacturer and distributor of cosmetics for trademark, copyright, online and general commercial matters.
Represented a U.S. modeling agency in connection with Federal Trade Commission and other matters.
Community Impact
Randy served as pro bono counsel to NYCNext, a volunteer organization formed to help New York City recover and rebuild from the COVID-19 pandemic, on union, legal and contractual issues related to the creation of a music video. The video — released in 2021 and featuring prominent artists and entertainers across a variety of industries — aimed to motivate New Yorkers toward civic action.
Memberships
Member, Mensa International
Former Chair, Entertainment Law Committee, New York City Bar Association
Member, International Trademark Association
Member, The Recording Academy
Recognitions
The Legal 500 US Elite (New York: Intellectual Property) (2026)
