Randy M. Friedberg
Partner
Experience
Stradley Ronon Advises Fora Travel in $60 Million Series B and C Funding Rounds
Stradley Ronon represented Fora Travel, a digital platform that powers the next generation of travel entrepreneurs, in $60 million Series B and C funding rounds. This new capital supports Fora’s mission to modernize the travel industry by utilizing advanced technology and empowering travel advisers to share their expertise. Series B was led by Insight Partners and Series C by Thrive Capital, with previous supporters Forerunner and Heartcore Capital returning.
One of Fast Company’s Most Innovative Companies of 2025, Fora reimagines the travel agency by enabling experienced travelers to serve as travel advisers who book trips and plan itineraries for clients. For more information, visit Fora Travel’s website.
Lori S. Smith, Joshua G. Galante, Jeremy M. Miller, Randy M. Friedberg, Dean V. Krishna and Richard E. Peterson
Stradley Ronon Advises Rhodium in Acquisition of 3 Beauty and Wellness Companies
Our firm has represented Rhodium in its acquisition of three health, beauty and wellness companies: SiO Beauty, Rootine and Solomomo. Rhodium, a startup backed by Relevance Ventures and Loeb.nyc, is a data and machine learning platform for the wellness industry. The deal will expand Rhodium’s suite of offerings for med-spas.
Lori S. Smith, Joshua G. Galante, Peter C. Brockmeyer, Randy M. Friedberg, Richard E. Peterson, Philip J. Foret, Dean V. Krishna and Jeremy M. Miller
Eleventh Circuit Affirms Trademark Ruling for Nutritional Products Company
The U.S. Court of Appeals for the Eleventh Circuit affirmed a lower court’s decision on behalf of Stradley Ronon client Nutrition Resource Services, Inc. d/b/a JBN – Just Be Natural in a trademark infringement matter.
JBN manufactures and sells energy drinks and powders under various brand names, including “KRANK’D,” which obtained a trademark registration in 2006. A competitor began selling a similar product under the brand name “KRANK3D” and proceeded to market the product to the same consumers as JBN’s product.
Stradley Ronon filed preliminary injunction motion papers and argued the motion at an emergency hearing in February 2024. A Georgia federal court granted the injunction, and a three-judge panel affirmed the lower court’s ruling.
Eric B. Porter, John C. Hook, Joseph J. McHale, Randy M. Friedberg, David Scott and Sabina CorradoStradley Ronon Advises Wedderspoon in Acquisition by Masthead
Stradley Ronon represented Wedderspoon Organic Group, the largest seller of New Zealand-sourced and manufactured manuka honey products in North America, in its acquisition by New Zealand-based investment firm Masthead Ltd. Masthead plans to consolidate its consumer brand portfolio into a new holding company, Florenz.
Lori S. Smith, Joshua G. Galante, Megan E. Stamm, Randy M. Friedberg, Katrina L. Berishaj, Peter Bogdasarian, Dean V. Krishna and Linsay Sobers
Stradley Ronon Represents Team Epiphany in Acquisition by Stagwell
Stradley Ronon advised Team Epiphany, a consumer marketing agency based in New York City, in its acquisition by Stagwell, a digital-first global marketing network. Founded in 2004, Team Epiphany is a BIPOC-owned-and-operated firm that specializes in cultural relevance, experiential marketing and influencer integration. The terms of the transaction were not disclosed. Team Epiphany will join Stagwell’s Constellation network, a collective of best-in-class marketing agencies.
Randy M. Friedberg, Lori S. Smith, Joshua G. Galante, Jeremy M. Miller, Linsay Sobers, Katrina L. Berishaj and Peter BogdasarianPetabyte Technology Inc. Acquired by Chewy Inc.
Stradley Ronon represented Petabyte Technology Inc., a provider of cloud-based technology solutions to the veterinary sector, in a $43.4 million acquisition by Chewy, Inc., an online provider of pet food and treats, pet supplies, pet medications and other pet-health products and services. The acquisition is expected to further strengthen Chewy’s pet healthcare product and service offerings.
Lori S. Smith, Joshua G. Galante, Jeremy M. Miller, Peter Bogdasarian, Randy M. Friedberg, Linsay Sobers and Katrina L. BerishajStradley Ronon Closes $5 Million Seed Funding Round for Digital Travel Startup
Stradley Ronon’s emerging companies & venture capital funds team represented Fora Travel in closing a seed funding round, raising $5 million. Fora is a modern travel agency with a twist – thoughtfully designed, proactively inclusive and tech-driven. The seed round was led by Forerunner Ventures with participation from leading consumer investors, including Heartcore Capital and Uncommon Capital. Fora plans to use the investment to onboard new advisors and enhance product development.
Lori S. Smith, Joshua G. Galante, Jeremy M. Miller and Randy M. Friedberg
